What are we trying to do?
Clarify the audience, story and visual language so you can judge whether a result serves your idea.
Consulting & guidance
You’ve tried AI.
What comes next?
The image looks good but misses the idea. The character changes between shots. Every attempt feels like starting over. Consulting focuses on connecting your creative intent with the process.
Where does the process get stuck?
We look at what you are creating, who it is for and what you have tried. Then we identify whether the difficulty lies in creative direction, tool choices or the steps between them, and decide where to focus.
questions.
What fits this idea?
Run a focused experiment to understand what affects the result and which choices to develop or change.
How do we move forward?
Connect the decisions into clear steps so you or your team can continue creating and know where to start next time.
It started with “what if?”
How do you keep a character consistent over time? How do you turn images into a story? These are questions I encounter in my own work and bring into talks and consulting, along with the choices that helped me move forward.
Character, identity and an ongoing storyMonica Andrew
How do you give an AI character a voice, a personality and a world of her own? Monica is where I explore the relationship between character, content and audience.
Meet Monica ←
From an idea to a moving storyBRIEF 24
An AI series built through creative choices, from the initial idea to the final result. I share the process behind the work in my notebook.
Behind the scenes · Hebrew ←Let’s start with your challenge.
An idea for a character, a question about your creative process or a challenge for your content team — tell me what you are working on, and we can explore whether consulting is a good fit.
Let’s find your direction ←